Words with topspin.
Words with topspin.
With a big hand in tennis worldwide, what would Babolat’s reach look like into the US market? This speculative and pitched campaign examines a digital strategy similar to a backhand, focused on impact and accuracy within a community focused on results. My team and I developed these assets to exemplify how a small budget can still deliver big wins.
STRING MUSIC: By blending the iconic sounds of the game with the popularity of ASMR, short audio-driven videos can break through the scroll and position the brand as a source of sonic excellence.
DYNAMIC NET PLAY: The athletes drive the brand. Quick-hitting animation recycles existing footage into down-the-line winners.
BREAK POINT: The Babolat audience is familiar with the tech, let’s show it off with product graphics that dissect the victories.
COURT CHRONICLES: Let’s react in real time to the big wins. If Babolat was on the court, let’s make sure the brand gets to hold the trophy.