Start the buses.
Bustang is Colorado’s intercity bus service connecting major cities and regions as a reliable and comfortable transportation option for commuters and leisure-seekers.
My pen hit this campaign in the early stages as I was tasked with boldening Bustang’s brand identity as well as launching new services under its umbrella. Through a blend of narratives, road-related quips, and a deep understanding of Colorado’s cultures, we elevated Bustang from merely a mode of transportation to an aid for advantaged adventures.
BUstang X I70 Things
With complaints about I-70 traffic at an all-time high, we partnered with the popular account @i70things to position Bustang as the better option: skip the driving and scroll through traffic instead.
Snowstang is a weekend service connecting Denver skiers to the slopes of their choice. OOH placements located on I-70, the interstate ever-crowded with ski traffic, allowed us to nod at the subculture with some esoteric language.
