HANDS HAVE PLANS.

No one looks forward to getting sick. But everyone has something they’re looking forward to. As a germ conscious individual, this product is always on me. I decided to mock up a series of playful executions for PURELL Hand Sanitizer. While “killing 99.99% of germs” is assuring and scientific, I see a nice pathway to hit on a big human truth: the fear of missing out. We spend weeks, sometimes months planning and anticipating the moments we’re most excited about. But getting sick can completely spoil the calendar and put you on the couch.

The Brand Opportunity: Position PURELL Hand Sanitizer as a small, everyday hygiene habit that helps people reduce the risk of missing out on that next big thing.

These speculative headlines combined with occasion-specific imagery create some OOH placements that celebrate all the things our hands have planned.